Native Sello support
Reprice across every marketplace, automatically.
Price Parrot tracks competitor prices across the web and pushes the right price into Sello, so every channel you sell on stays competitive around the clock.
Dashboard languages
English
Nederlands
Deutsch
Français
العربية
Hrvatski
Português
Cрпски
Svenska
Price Parrot is built for merchants across the globe. Switch the dashboard to your language from Settings in one click.
English
Nederlands
Deutsch
Français
العربية
Hrvatski
Português
Cрпски
Svenska
Smarter pricing across every channel
One repricing engine for every marketplace you sell on
Sello is brilliant at distributing your products across CDON, Amazon, ABOUT YOU and the rest. Price Parrot is brilliant at telling you what price to charge. Together, they keep your catalogue priced right on every channel, every hour of the day.
How it works
Up and running in minutes
No developer needed. Add your competitors, set your rules, and Price Parrot handles everything from there.
1
Connect
Connect Sello
Native Sello integration imports your products automatically. No CSV uploads, no manual catalogue mapping, no developer time.
2
Match
Match your competitors
Add competitor URLs or let Auto-Match find them. Price Parrot scrapes their prices multiple times a day, undetected.
3
Strategy
Set your rules
Define how to respond: undercut by a fixed amount, match exactly, or use multi-condition logic. Set PriceGuard to protect your margins.
Every feature
Everything you need to price smarter on Sello
Automatic price sync
Updated prices push back to your Sello store automatically on Business and Premium plans. No exports, no manual steps needed.
Quick Sync
Need prices live right now? Push every updated price to your Sello store instantly with one click, without waiting for the next scheduled interval.
Competitor price scraping
Scrapes competitor websites multiple times daily using advanced anti-detection scripts that mimic real customer browsing to avoid CAPTCHAs, fingerprinting, and IP blocks.
Search Discovery & Auto-Match
Price Parrot automatically searches the web to find matching competitor products for your listings. Approve suggestions one by one or bulk-approve an entire result set in one click.
Google Shopping & Amazon matching
Track and match prices across Google Shopping and Amazon. Filter out used, refurbished, and open box listings so your comparisons stay accurate.
Customisable repricing rules
Undercut by a fixed amount, percentage, or match exactly. Filter by brand, tag, SKU, barcode, price range, cost, and stock status to run different strategies across your catalogue.
Real-time price alerts
Get notified instantly when competitor prices change. With custom subject lines, email adresses and body text per alert.
Dynamic pricing graph
Full pricing history per product with competitor overlays. Toggle competitors on and off, adjust the date range, and access historic data on every product page and the overview.
Gaining Insights with Graphs and Statistics
Dive into data-driven insights using our detailed graphs and statistics. Monitor price trends and inventory fluctuations effortlessly. Our easy-to-understand graphs provide a quick overview of how your pricing is performing. Combined with precise statistics, they reveal patterns and opportunities. Utilize this information to fine-tune your strategies and boost your profitability.
Why Sello sellers pick Price Parrot
Stop guessing your price. Stop losing the buy box.
Marketplace sellers live and die by price visibility. CDON has its own ranking logic, Amazon has the buy box, ABOUT YOU has its own filters. The merchants winning on every one of them aren't repricing by hand. They're letting Price Parrot calculate the right number and Sello distribute it.
PriceGuard makes sure you never race to zero. Search Discovery removes the manual work of finding competitors. The free REST API and webhooks let you plug Price Parrot into anything else in your stack.
What you get out of the box
1 - 12
Daily competitor price checks
∞
Competitors tracked each product
14
Day free trial, no card
5 - 20
Custom alerts
Sello + Price Parrot, answered
Quick answers to the questions Sello sellers ask most.
