PriceParrot Changelog – New Features & Updates

We’re constantly improving PriceParrot based on real customer feedback, rolling out new features, smart pricing tools, and time-saving updates. Join PriceParrot to stay competitive and in control. Try the app today.

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Enhancement14 May 2025
Exclude sales channel statuses – stay focused on what matters

You now have full control over which product conditions affect your pricing. With our latest update, you can exclude multiple sales channel statuses, like used, refurbished, or open box, from your competitor analysis and pricing strategy.

This is especially useful for platforms like Google Shopping, where mixed-condition results can throw off your pricing insights.

You can find the new feature in your settings.

Enhancement02 May 2025
Automatically enable or disable new products from your store

You asked for more control, we delivered!
With our latest update, you can now choose whether newly imported products from your store are automatically disabled or stay enabled by default.

Want to adjust your cost, compare-at price, or fine-tune your rules before repricing kicks in? Just keep new products disabled by default. Once you're happy with the setup, enable them when you're ready. This gives you the breathing room to make smarter pricing decisions without the pressure of instant automation.

You can toggle the new feature in your settings.

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Enhancement20 April 2025
Monitoring your own products, why not?

You’ve been tracking competitors like a pro, now it’s time to keep an eye on your own products too.

We’ve added a new “My stock changes” alert option, so you can now receive email reports when your own products go in stock or out of stock. No more surprises when a listing disappears or restocks without notice.

But that’s not all, we also added a handy filter for all stock-related alerts. Want to see only out-of-stock updates? Or just the ones that are back in stock? Now you can. Choose from In stock, Out of stock, or Any to stay in control of the notifications you receive.

Set it up from your Alerts Overview and stay one step ahead, even with your own inventory.

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New feature04 April 2025
Bonjour, Hallo, Hello, مرحباً – PriceParrot speaks your language!

We’ve introduced multi-language support to make managing your prices feel more familiar, no matter where you are or what language you prefer.

You can now switch your dashboard language to English, العربية, Français, or Nederlands. Head over to Settings → General and choose the language that suits you best.

This is just the start. We're actively adding more languages based on your requests, so let us know what you'd like to see next!

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New feature15 March 2025
Bulk Update – Enable or disable products in one go

Managing products one by one? Not anymore. We’ve added a powerful new Bulk Update feature that lets you select multiple products at once and quickly enable or disable them with just a few clicks.

Perfect for spring cleaning your listings, pausing seasonal items, or simply speeding up your workflow, no more repetitive toggling.

This update is all about saving time and giving you more control over your product list.
Try it now from your Product Overview and manage smarter, not harder.

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Enhancement21 February 2025
Redesigned settings menu – Built for flexibility

As PriceParrot evolves, so do your options. With more features and custom settings available than ever before, we needed a smarter way to help you stay in control. That’s why we’ve redesigned the Settings Menu from the ground up.

The new layout is cleaner, faster, and easier to navigate, so you can quickly access and manage everything from pricing preferences to alert behaviour. Head over to your new Settings page and take a look!

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Enhancement01 February 2025
Automatic Region Detection

We’ve just made it easier to understand where your competitors are selling, with Region Detection!

Our latest feature automatically extracts region and language data from competitor URLs. Whether your competitors operate in Germany, France, or multiple countries, the system now picks up these details for use in filters, reports, and more.

You’ll now enable regions in your settings, making it simple to:

  • Filter by region-specific competitors
  • Spot duplicate listings across different languages
  • Build region-aware repricing strategies

But that’s not all, this regional insight opens the door to smarter reporting and deeper segmentation. Want to filter only UK results? Or exclude listings from non-EU sites? Now you can.

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Enhancement02 January 2025
Align with competitor price boundaries

We’re excited to announce a new way to stay competitive and strategic in your market with the ability to set "Lowest Competitor Price" and "Highest Competitor Price" as repricing limits! This update lets you create advanced pricing rules that adjust automatically to real-time market conditions, giving you better control over your prices without losing track of your market’s boundaries.

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New feature27 December 2024
Stack multiple rules in a single price rule

You want to stay 10% cheaper than the market leader, but also ensure your price is at least $1 lower to make your offer compelling. Before this update, there was no way to combine these conditions in a single rule. You had to choose one or the other, limiting your ability to create smart pricing strategies.

You can now add multiple lines to a repricing rule. Each line allows you to configure all repricing settings independently, such as the included competitors, price offset, rounding, and minimum price thresholds. Once all lines are added, you can choose how the system calculates the final price from these rules:

  • Lowest: The lowest calculated price is selected.
  • Average: The average of all calculated prices is selected.
  • Highest: The highest calculated price is selected.
  • Closest to Your Price: The price closest to your original is used.
Enhancement09 October 2024
One match, multiple variants

Imagine having 100 variants for a single product, all at the same price—would you really want to manually add the same competitor URL 100 times? 😩 Of course not! Our SERP-Search feature already automates and simplifies your competitor matching, and we’re not about to make you click through each variant individually!

That’s why we’re excited to introduce a new enhancement: a convenient Select Box that lets you choose whether the match should apply to just this specific variant or all variants of the product in one go!

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New feature28 September 2024
Price Guard - say goodbye to surprise losses

Have you ever woken up to find your prices plummeted overnight because a competitor mistakenly set their prices too low? Suddenly, you're selling at a loss and losing margins before you even have your morning coffee. This new feature puts an end to that scenario.

When a competitor’s price change falls outside your set boundaries—whether it’s a sudden drop or unexpected surge—our repricing system can respond in one of two ways, depending on the settings of your repricing rule:

If you choose the “Hold Price” option, the system will temporarily freeze the affected product’s price and halt any further automated changes. This keeps your current pricing intact until you can review the competitor’s update and decide on your next step manually. It’s the ideal choice if you want to maintain stability and prevent sudden shifts caused by a single competitor’s error.

Alternatively, you can select the “Exit Rule” option, where the system will abandon the current repricing rule for that product and switch to a predefined backup plan. This could involve moving to a more conservative pricing rule that prioritizes protecting your margins or transitioning to a rule that ignores the problematic competitor altogether. This method ensures you stay flexible and proactive without getting caught in an unprofitable price war.

With these new safeguards in place, you can sleep easy, knowing that any overnight shocks won’t catch your business off-guard. Configure the settings that best suit your strategy and eliminate morning surprises once and for all.

Unlike the standard min/max price feature, PriceGuard responds dynamically to unexpected competitor changes. Instead of setting static price floors and ceilings, it allows you to define percentage-based thresholds, temporarily holding your price or switching to a backup plan when sudden shifts occur.

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Enhancement16 September 2024
2-way sync editing and quick sync

In our latest update, we're excited to introduce a powerful new feature for Shopify that give you immediate control over your product pricing and details.

2-way sync editing

You can now directly update product prices, costs, RRP/compare-at prices, SKUs, and barcodes right from our app on the specific product pages. This means you have a single point to update all your pricing without switching between platforms. Manage all your pricing and product details conveniently within our app on Shopify.

Quick sync

Not ready for automated repricing, or need to apply updates immediately without waiting for the next repricing interval? With the new quick sync button next to your smart prices, you can instantly apply repricing updates with just one click.

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Enhancement10 July 2024
Pricing graph overhaul

In our latest update, we have made significant enhancements to our pricing insights feature!

Our static pricing graph has undergone a complete transformation. Now, with the Dynamic and Customizable Pricing Graph, you can access the most comprehensive pricing data with greater flexibility and control.

What's New:

  • Competitor Data Toggle: Seamlessly switch competitor pricing data on and off to easily compare your prices.
  • Adjustable Date Range: Customize the date range to analyze pricing trends over any desired period.
  • Historic Data Access: Gain insights from historical pricing data to make informed, strategic pricing decisions.

The advanced pricing graphs are available on every product page and the product overview, so it will be hard miss out on the new improved insights.

This update is designed to provide you with the best tools to optimize your pricing strategy and dominate the market with unbeatable pricing. Explore the new dynamic pricing graph and enhance your competitive edge today!

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Enhancement05 July 2024
Alerts - custom column selection

In addition to yesterday's update, we have further enhanced our export functionality.

You can now select from over 15 different columns when exporting product information through alerts. This customization allows for comprehensive internal data processing and analysis.

It also enables you to exclude any sensitive or unnecessary data when sharing these exports with external parties, such as suppliers. By doing so, you maintain full control over the information you distribute, ensuring confidentiality and relevance in your communications.

This new feature helps streamline your data exports, allowing them to be precisely tailored for each specific use case.

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Enhancement03 July 2024
Copy and name your Alerts

Building on the success of our "Copy Repricing Rule" feature, we're thrilled to introduce not just one, but two new enhancements to our alert system!

Just like with repricing rules, you can now duplicate your alert settings effortlessly with our new "Copy Alert Rule" feature. This allows you to replicate your finely-tuned alert configurations with just a single click—no more manual setups for similar alert conditions.

Additionally, we've added a new function to name your alerts. This feature enables you to organize and manage your alerts better by giving each one a unique name for easier identification and reference. Streamline your workflow and maintain a clearer overview of all your alerts with this handy new tool.

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Enhancement11 June 2024
Copy repricing rules

Imagine spending hours painstakingly creating multiple, nearly identical repricing rules—adjusting settings, double-checking details, and hoping you didn't miss a thing. It's like trying to reinvent the wheel every single time. Well, those days are over! 🚀 Say hello to our new "Copy Repricing Rule" feature, designed to save you time and effort by allowing you to duplicate your rules with just one click.

Get ready to streamline your workflow and dominate the market like a pro!

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New feature09 June 2024
Competitor freeze and improved insights!

Imagine you're tracking a seasonal competitor that only impacts your sales during certain times of the year. With our new Competitor Freeze, you can temporarily halt repricing activities for this competitor when they're out of season. This allows you to focus on more relevant competitors without losing the data and settings you've configured or adjusting all of your repricing rules!

How to use the competitor freeze feature:

To use this feature, simply go to https://backend.priceparrot.io/competitors and hover over the option icon next to the competitor you would like to freeze. It's the option between 'view statistics' and 'website'.

The competitor statuses:

  • Active: The competitor is currently being monitored and repriced dynamically. All pricing updates and adjustments are actively applied.
  • Paused: The competitor is temporarily inactive. Repricing activities for this competitor are on hold, but all data and settings remain saved for when you choose to resume.
  • Unavailable: The competitor's data is currently not accessible. This could be due to their website being down or other temporary issues. Price scraping will resume once the competitor is available again.

Upgrade to price position column for better insights

We've also enhanced the price position column to provide clearer, more direct insights into your competitors' pricing. Easily compare your price position at a glance. See the lowest, equal, and highest prices side by side, allowing you to quickly assess and strategize your market stance.

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Enhancement31 May 2024
Look what's new: your product page, just a click away!

We're excited to announce significant upgrades to our platform that enhance your experience on our product pages! Our revamped product page features a complete overhaul of input controls, making it easier than ever to access your own product page directly from ours. Check out the new changes today and see how we're working to make your experience better!

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Enhancement27 May 2024
Enhanced filters for alerts: get notifications that matter!

Building on our recent enhancements to the dynamic pricing filters, we are excited to announce that these advanced filters are now also integrated into our alerts feature. This update allows you to fine-tune your product pricing and alert settings with even greater precision.

Key Enhancements Include:

  • Extended Filter Application: The same powerful filters you use to adjust pricing can now be applied to customize your alerts, ensuring that you receive notifications tailored to your specific needs.
  • Proactive Monitoring: Set alerts based on refined criteria, including price changes, stock status, and more, to stay ahead of market dynamics and adjust strategies promptly.
  • Streamlined Operations: With enhanced filters, managing both your pricing and alerts becomes more seamless, saving you time and improving accuracy.

Use the new feature to maintain optimal pricing and stay informed with critical alerts that match your exact business requirements. This update is designed to empower you with the tools needed for more effective decision-making and strategic planning.

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Enhancement25 May 2024
Bridge the gap: seamless pricing alerts for all your stores!

We make sure your online store always has the best and most accurate pricing, but your brick-and-mortar store might be staying behind. To bridge this gap, we have extended our Alerts system. Now, not only can you monitor your competitor URLs, but you can also create alerts for changes in your own prices—whether they increase or decrease.

What's New:

  • Custom Alerts for Your Price Changes: Set alerts to keep track of any movements in your product prices, ensuring you're always informed.
  • Seamless Integration Between Channels: This new feature helps you maintain consistent pricing strategies across your online and physical stores.
  • Immediate Notifications: Receive updates directly to your email, allowing you to react swiftly and adjust prices as market conditions change.
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Enhancement22 May 2024
One click to success: add all matches instantly!

We've done a lot to ensure you see the right matches in our SearchDiscovery tool, so when everything looks just right, why add them all one by one? That's why we're excited to announce a new enhancement for our SearchDiscovery tool that allows you to add all matches from a search result with a single click. This update is designed to streamline your workflow, save time, and ensure comprehensive competitor analysis with utmost efficiency.

Embrace the simplicity of our improved SearchDiscovery tool and spend more time strategizing and less time sorting through results. This enhancement is just one of the ways we're committed to making your experience as productive as possible.

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New feature17 May 2024
Make every minute count with dynamic pricing schedules!

"Timing is everything—and now your pricing can prove it!" It is time to unveil our Scheduled Dynamic Pricing Rules, a feature designed to adapt your prices to the rhythm of your business and customer habits. Utilize this tool to implement time-sensitive pricing strategies, such as increasing prices during peak demand hours or offering discounts during off-peak times to attract more customers.

With this new functionality, you can:

  • Boost Weekend Sales: Automatically lower prices on slow-moving stock during high-traffic weekends.
  • Capture Early Birds: Set early morning discounts to appeal to your morning rush customers.
  • Happy Hour Promotions: Create evening or late-night promotions that encourage more sales when foot traffic is at its peak.
  • Seasonal Adjustments: Program price changes to coincide with seasonal shopping trends or holidays, ensuring you're always competitive.
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New feature05 May 2024
Whoops! did that price just dip below cost?

Ever find yourself accidentally giving away the store? Worry no more! We're rolling out our new "Selling at Loss" notification feature to keep your profits safe. This useful feature notifies you immediately when any product's price falls below its cost, allowing you to promptly take action and adjust your minimum price in the dynamic pricing rules.

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Enhancement02 May 2024
Fine-tune your product pricing with enhanced filters now!

"Filter like a boss!" With the improved dynamic pricing filters on PriceParrot! Previously, you could only apply one property (such as tag, brand, product name, barcode, or SKU) to your pricing rules. Now, we've greatly expanded this functionality, allowing you to set multiple conditions, including new options like stock status, price, compare-at price, and costs.

What’s New in Dynamic Pricing Filters:

  • Multiple Conditions: Layer multiple filters to pinpoint exactly which products to adjust based on a comprehensive set of criteria.
  • Enhanced Flexibility: Mix and match conditions such as brand, price, and stock status to create highly specific rules.
  • Expanded Options: Incorporate stock availability, compare-at prices, and cost data into your pricing strategies.

This update enables you to tailor your pricing approach with greater precision, ensuring that your products are priced competitively and profitably, taking into account a wider range of variables. Start utilizing these enhanced filters today to optimize your pricing strategy and improve your market responsiveness.

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Enhancement28 April 2024
Sleek and streamlined: check out our improved controls!

We have done an upgrade to our controls that enhances your experience and saves you valuable time! Our new embedded search functionality within the selection controls with a lot of data (currency, country, timezone) allows you to quickly and efficiently find the correct value without scrolling through an extensive list.

These improvements are part of our commitment to continuously enhance your experience, making every interaction with our platform as efficient and hassle-free as possible. Try out the new controls today and see how much quicker you can change your settings!

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New platform25 April 2024
PriceParrot now supports Sello!

We're excited to announce a new platform available for PriceParrot integration: Sello is now fully supported! This integration automatically syncs your products and adjusts pricing across Sello, providing a seamless experience as you manage your online presence.

With Sello now part of our supported integrations, setting up and maintaining your product listings has never been easier. Enjoy the convenience of automated adjustments and spend more time growing your business.

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Enhancement11 March 2024
Get a snapshot of your prices: new export feature available!

"Keep a closer eye on your prices!" We're pleased to introduce a new addition to our Alerts feature: "My Price Overview." This enhancement enables you to set up scheduled exports that provide a detailed look at all your product pricing alongside competitor URLs. This straightforward update is designed to help you maintain a clear view of your pricing landscape, making it easier to monitor and adjust as needed. Set your alerts to receive these comprehensive reports directly to your email, helping you stay informed and proactive about your pricing strategy.

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New feature26 February 2024
Stay informed: Alerts for immediate notifications of market shifts!

"Keep your friends close, but your competitors closer with our new Alerts feature!" We’re enhancing your monitoring capabilities by introducing a tool specifically designed to notify you of pricing changes and any violations, directly through comprehensive Excel reports sent via email. This streamlined approach ensures that you receive detailed and actionable insights right in your inbox, allowing you to swiftly address any pricing discrepancies or compliance issues. With Alerts, you’re not just monitoring the competition—you’re staying one step ahead, armed with data that's ready to go whenever you are.

How to start

  • Manage your alerts on the Alerts overview
  • Alerts can be triggered up to six times a day at times you choose, giving you flexible and timely updates tailored to your schedule.
  • Choose to receive updates on competitor price changes, price/stock changes, stock changes, price violations, or price drops.
  • You can configure each alert to send notifications to up to three email addresses, complete with a custom subject and personalized email body.

If you have any questions or need further assistance setting up your alerts, please don't hesitate to contact our support team.

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New feature15 February 2024
Say Goodbye to Tedious Research with Search Discovery

We are excited to unveil our new feature, Search Discovery, a cutting-edge tool that transforms the way you monitor your competitors. This smart feature is designed to do the heavy lifting for you by searching the web to find products that match yours, eliminating the need for manual research.

With Search Discovery, staying ahead of the competition is simpler and more efficient than ever. Our platform automatically identifies similar products and presents them to you through an intuitive interface. With just a single click, you can approve the matches, making it incredibly easy to keep track of competing products and market trends.

This tool is perfect for anyone looking to save time and focus more on crafting winning strategies rather than getting bogged down in the details of competitor research. Embrace the ease of Search Discovery and let us do the searching for you, ensuring you always have the competitive edge in your market.

How to start

  • Get started by going to your Product overview and clicking the search-icon next to your products.

Stay informed, stay ahead, and let Search Discovery streamline your competitor analysis effortlessly.