The Alerts Overview shows you all active alerts and the types of notifications they send. These can include things like price violations, price changes in your own store, inventory changes, or updates from competitor stores, such as when a competitor changes their price or runs out of stock. You can see exactly what each alert tracks and how you’ll be notified. This helps you stay on top of important changes without constantly checking everything manually.
This is where you can create a new alert in PriceParrot to monitor competitor price changes. At the top, you can set a custom name for your alert to help you recognise it later. The alert is currently inactive, but once activated, it will send a report whenever a competitor changes their price.
You can customise several parts of the alert, including:
The scheduling (enable / disable the alert and set the time)
Which products the alert applies to (all products or selected ones)
The fields included in the report (e.g. SKU, name, brand, barcode, price)
The notification method (the email content and recipients)
Once everything is set up and saved, just activate the alert and you’ll start receiving notifications when your competitors make pricing changes.
In this section, you can control when your alert runs and how often it checks for updates. You can set the alert to be active or inactive, and choose up to 6 different times per day for it to process. Just enter the times in hh:mm format (e.g. 08:00, 12:00, 18:30), and PriceParrot will handle the rest. The schedule follows the timezone from your settings. Please note: if your alert is based on an interval report, like competitor price changes, you will only receive a report if changes are actually found. If there are no changes at that time, no report will be sent, helping you stay informed without unnecessary notifications.
In this section, you can select the type of alert you want to create, such as competitor price changes, price violations, or inventory changes, either for your store or a competitor’s. Depending on the type you choose, extra options may appear to help you fine-tune the alert.
For example, with price violations, you can set custom rules to spot when competitors or your distributors are selling below the allowed distributor price or even below your stock cost. This makes it easier to monitor distributors or target competitors who may be undercutting unfairly. It’s a powerful way to stay informed and take action when someone breaks pricing rules in your market.
In this section, you can control which products your alert applies to. By default, the alert includes all products, but you can narrow it down by adding one or more filters.
In the example shown, the alert is limited to products where the Brand equals "apple" and the Status is in stock. This means the alert will only apply to Apple products that are currently available for sale, ignoring out-of-stock items or products from other brands.
You can add more filters by clicking the “+ Add filter” button, allowing you to target specific SKUs, categories, suppliers, or other conditions. This helps you fine-tune your alerts to focus only on the products that matter most to your strategy.
In this section, you can choose which product details are included in your alert report. By selecting only the fields you need, you can keep your reports clear and focused.
You can customize this list by ticking or unticking any of the available fields, from basic info like Category and Tags to advanced pricing data such as Lowest competitor price, Smart price, or Repricing rule.
In this final section, you can set up email notifications for your alert. This allows you (or others on your team) to receive reports directly when the alert is triggered.
If you leave all fields empty, PriceParrot will still send a generic report email to your own account’s email address. This works fine for personal use, but if you're sending alerts to suppliers or colleagues, it’s a good idea to fill in the fields for clarity.
Once saved and activated, it will run at the times you’ve chosen, track the conditions you’ve set, and send reports based on your preferences. Alerts help you stay informed and take quick action on things like competitor price changes, stock updates, or pricing violations. You can return at any time to adjust, improve, or pause your alert settings as needed.
