The Ecommerce Pricing Dashboard Built for Serious Merchants

Running a competitive online store means making fast, informed pricing decisions every single day. Price Parrot gives you a single dashboard where competitor data, repricing rules, alerts, and analytics all live together so you spend less time chasing prices and more time growing your business. Selling on a platform, managing a large catalogue, or operating across multiple regions, Price Parrot brings everything you need into one place.

Advanced analytics and statics with Price Parrot

See Exactly Where You Stand Against Every Competitor

Price Parrot scrapes competitor prices multiple times per day and surfaces the results directly inside your dashboard. For every product, you can see who is cheapest, who is highest, and exactly where your price sits in the market. The Price Position column shows lowest, equal, or highest at a glance so there is never any guesswork. Competitor stock and availability are tracked too, so you know when a rival runs out and an opportunity opens up. Everything updates continuously with no manual checking required.

Set Repricing Rules That Match How You Actually Think

Not every product should be repriced the same way. Price Parrot lets you build customizable repricing rules using conditions like brand, tag, SKU, barcode, price range, cost, and stock status. You can stack multiple conditions in a single rule and choose how conflicts resolve: lowest, average, highest, or closest to your current price. Need to run a weekend discount or a seasonal promotion? Scheduled dynamic pricing lets you set time-based rules that switch on and off automatically without any manual intervention.

Protect Your Margins with PriceGuard

Repricing without guardrails is a race to the bottom. PriceGuard lets you define percentage-based thresholds so that if a competitor forces your price too low, Price Parrot freezes the price or exits to a backup rule instead of following them down. You also receive an alert the moment your price approaches your cost, giving you full visibility and control even when the market moves fast. Your margins stay protected around the clock without you having to watch every product individually.

Stay Informed with Real-Time Alerts

Price Parrot's alert system keeps you in the loop without requiring you to stay glued to the dashboard. Configure up to six triggers per day across up to three recipients, with custom subject lines and message bodies so alerts arrive with the right context for the right person. Stock change alerts, competitor price movements, and margin warnings all come through the same system, making it straightforward to stay on top of what matters most to your business.

Analyse Performance with Dynamic Pricing Graphs

Every pricing decision leaves a trace. Price Parrot's dynamic pricing graph shows your full price history alongside competitor overlays, with an adjustable date range so you can zoom in on a flash sale or zoom out to review a full quarter. When you need to share data with a buyer, supplier, or colleague, the exports delivers a scheduled report of all your prices and competitor URLs straight to your inbox, formatted and ready to use.

Manage Your Catalogue Without the Friction

Adding a product should not mean a day of manual setup. Price Parrot's Search Discovery feature automatically matches your products to competitor listings, which you can approve one by one or in bulk. New products imported are picked up automatically, and the bulk enable and disable tools in the Product Overview mean you can act on your whole catalogue in seconds rather than hours

Price Parrot scrapes every website and platform

Built to Connect with Your Existing Stack

Price Parrot integrates natively with Shopify, with two-way sync keeping your price, cost, RRP, SKU, and barcode data aligned across both platforms at all times. Quick Sync gives you an instant one-click push for moments when you need an immediate update. Beyond Shopify, the free REST API is available on every plan and lets you connect Price Parrot to any system in your stack, from custom dashboards to ERP tools and supplier feeds. Webhook support means you can trigger live updates the moment a price changes anywhere in your business.

Start your journey to success!

Pricing is one of the few levers that affects every sale you make. Price Parrot gives you the data, automation, and control to use that lever with confidence. Start your 14-day free trial today with no credit card required.

How does Price Parrot help me monitor and compare competitor products?

Price Parrot scrapes competitor prices multiple times per day and displays them alongside your own price for every product in your catalogue. The Price Position column shows at a glance whether you are the lowest, equal, or highest in the market. You can add unlimited competitor URLs per product and filter results in real time, giving you a complete and accurate picture of the competitive landscape without any manual checking.

What insights can I gain from the pricing graphs and analytics?

The dynamic pricing graph shows your full price history with competitor overlays so you can see exactly how the market moved over time and how your pricing responded. You can adjust the date range to zoom in on a specific promotion or review a full quarter. The My Price Overview export delivers a scheduled report of all your prices and competitor URLs directly to your inbox, making it easy to spot trends, prepare for negotiations, or share data with your team.

Can I track my competitors' stock levels and availability?

Yes. Price Parrot tracks competitor stock status alongside their prices, so you are notified when a rival goes out of stock on a product you both sell. This gives you the opportunity to adjust your price or increase visibility while they are unavailable, turning their supply issues into your advantage. You can also set up stock change alerts for your own inventory to stay on top of your own availability at all times.

How do repricing rules work and how flexible are they?

Price Parrot lets you build repricing rules using a wide range of conditions including brand, tag, SKU, barcode, price range, cost, and stock status. Multiple conditions can be stacked in a single rule, and you choose how competing matches resolve: lowest, average, highest, or closest to your current price. You can also set scheduled rules that activate automatically at specific times, making it straightforward to run weekend promotions, seasonal pricing, or time-limited discounts without any manual work.

What is PriceGuard and how does it protect my margins?

PriceGuard is a margin protection feature that lets you define percentage-based thresholds for each repricing rule. If a competitor drives your price below that threshold, Price Parrot either freezes your price or switches to a backup rule rather than continuing to follow them down. You also receive an automatic alert when your price gets close to your cost price, so you always have full visibility over your margins even when the market is moving quickly.

How do the real-time price alerts work?

You can configure alerts with custom trigger conditions, a custom subject line, and a custom message body so every notification arrives with the context you need to act on it. Alerts can be sent to up to three recipients and fire up to six times per day per product. This makes it practical to keep a buying team, pricing manager, and store owner informed through a single system without any duplicate setup.

Does Price Parrot offer an API for custom integrations?

Yes. A free REST API is included on every plan, including the entry-level tier. It returns data in JSON format and is documented on both GitHub and Packagist. Webhook support is also available, allowing you to receive live price-update notifications the moment a change is detected and push that data to any endpoint in your stack. The support team is available at support@priceparrot.io to help with any integration questions.

Is Price Parrot suitable for large product catalogues?

Yes. Price Parrot is built to handle catalogues of all sizes. Bulk tools let you enable, disable, and assign competitor URLs across large numbers of products in one action rather than one at a time. The Search Discovery feature automatically matches your products to competitor listings and lets you approve them individually or in bulk, making it practical to get a large catalogue fully set up without spending days on manual configuration.