5. Experiment with different marketing strategies
Once you've identified the strategies and channels that are working for your business, try to optimize your campaigns by improving the targeting settings, adding additional targeting criteria, or refining existing optimizations. Then create new marketing campaigns and test them against your existing ones to determine whether any stand out as being more effective.
For example, if you're running Facebook ads but find that people in a particular location aren't clicking through to your website very often, you could run another campaign targeting only people in this specific location instead of all users on Facebook who live within 50 miles of your store.
To see how well these experiments are performing compared with each other and other parts of your marketing strategy (like paid advertising), measure their results carefully so that they can be optimized later on if necessary!