It might surprise those new to the world of e-commerce that their competitor's sales pages have quite a bit of helpful information on them. After all, these pages are designed to sell a product, so why would they contain information that could be helpful to someone trying to create their own sales page?
Let's take a deep dive into what you can learn from your competitor's sales pages:
Knowing how much your competitor sells their products for is crucial information. You don't want to price your products too high and scare away potential customers, but you also don't want to price them too low and leave money on the table.
It's all about keywords when it comes to SEO. You want to ensure that your product page is optimized for the right keywords so that people searching for your type of product can find your page.
Your competitor's sales page can give you an idea of which keywords are frequently used to sell products like yours. Pay close attention to not only the keywords but also words associated with the product that might bring you some longtail keyword traffic from Google.
The amount you charge for shipping can be the difference between a sale and no sale. If your competitor is offering free shipping, you might lose out on a potential customer if you're not also offering free shipping.
On the other hand, if your competitor is charging an arm and a leg for shipping, you might be able to win over a potential customer by offering more reasonable shipping rates.
The reviews left on your competitor's product pages are a treasure trove of information. You can learn a lot about what people like and don't like about their products.
You can also use this information to your advantage by addressing people's pain points with your competitor's product in your own product descriptions. You can also highlight what people love about the product to make your own product more appealing.
Your competitor's unique selling proposition (USP) sets their product apart from the competition. It's what makes their product special and why someone should buy it over any other product on the market.
When creating your own product page, you need to make sure that you have a USP. What makes your product different from the competition? Why should someone buy your product over any other?
Being able to check the stock status of your competitor is also vital. Imagine for a minute if you learned that your competitor was out of stock of something that you sell. This would be an excellent opportunity for you to swoop in and snag some of their customers.
You would have a unique opportunity to promote these products and get sales that you would've missed. If your competitor is out of stock of something and you have plenty, now is the time to pounce.
On the other hand, if you find your competitor restocking a particalar product often, you know its a best-seller. This suggests an interesting add for your own assortment or a change in pricing to persuade your customers to buy the items from you.
As you can see, there's a lot that you can learn from your competitor's product pages. By taking the time to analyze their pages, you can find ways to improve your own product pages and get more sales.
The information on your competitor's product pages is invaluable; it's wise to make the most out of it. Using it will help you understand what your customers are looking for and provide you with opportunities others miss out on because they're not focusing on what their competition is doing.
